JAKARTA - In fact, the rapid technological advances and the latest technological breakthroughs influenced by the increase in the use of AI and AI will have an impact on people's digital experiences.
To that end, the 2025 Accenture Life Trends report shared five main trends that affect public relations with technology and its impact on businesses around the world.
Cost of Hesitations: The increasing use of AI has sparked concerns about the authenticity of content. As many as 64 percent of Indonesians now doubt the authenticity of online content. Thus, this fact encourages brands to build consumer confidence through communication, buying and selling processes, and transparent products.
The Parent Trap: Parents face challenges in helping their children build healthy relationships with technology. The younger generation (18-24 years) is twice as vulnerable to the impact of social media as older generations are.
When young adults face such negative impacts, action is needed to find the right balance and protective measures.
Impatience Economy: People are increasingly using social media to find more efficient ways in everyday life. As many as 90 percent of Indonesian respondents were inspired by social media.
Influencers are now important in a person's decision to choose a brand. When companies fail to meet their needs, consumers turn to the digital world, encouraging brands to adapt in order to maintain loyalty.
The Department of Work: In Indonesia, 88 percent of respondents felt that generative AI devices really helped them in their work, with increased productivity and efficiency. This is followed by the development of employee skills (60 percent).
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Thus, this fact demands the company to maintain job dignity by creating motivation and freedom for employees.
Social Rewilding: People are increasingly looking for authenticity and balance between technology, nature and real relationships. A total of 66 percent of Indonesian respondents began to switch from dating apps and were looking for ways to meet other people in a more traditional way.
In addition, 30 percent of respondents enjoy "joy of missing out" (JOMO) from technology, and 15 percent call direct experience the most exciting moment.
Various brands must uphold the principles of AI that are responsible - transparency, accountability, and justice. For customers, this means greater trust in the use of their data and the justice of decisions generated by AI," said Jayant Bhargava, Country Managing Director, Indonesia at Accenture.
The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language. (system supported by DigitalSiber.id)
