JAKARTA Samsung presents a new breakthrough in the gaming world by launching the Mobile Cloud Gaming service which is now fully available on all Galaxy devices in North America. This service is designed to eliminate download needs, long waiting times, and a complicated registration process, making the gaming experience more accessible to users while providing high efficiency for game developers.

After going through the open beta phase last year, the Samsung cloud gaming platform is now officially commercially available. Users can directly play Android-based games via the Galaxy Store without the need to download or create an account. With minimal latency, this service offers a smooth gaming experience across Galaxy devices.

This is a significant step in the mobile gaming world, which has been still dominated by download-based models. Samsung wants to change those paradigms by removing barriers such as complicated installations and long waiting times.

For developers, this service overcomes the low user conversion challenges in traditional game advertising models. Currently, only about 5% of users who click on game ads continue to download and play them, mostly due to a long onboarding process. With this cloud gaming platform, users can directly play from advertising, which during the beta phase increases the conversion rate by 50%, ten times better than the industry average.

In addition, the platform's monthly active users in the US and Canada increased by 149% compared to the previous year, proving its strong appeal.

By presenting an instant gaming experience and an efficient model for user acquisition, Samsung is preparing the stage for mobile gaming evolution. This is proof that Galaxy devices now offer a more competitive gaming experience, while setting new standards for modern consumers.

The service not only supports gamers but also provides developers with innovative solutions to expand their reach, making this platform a game changer in the mobile gaming world.


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