JAKARTA Not long ago, Threads updated its feed display by launching customization capabilities based on favorite topics. However, this feature has not been able to meet the wishes of its users.

Although Threads users can set their feed freely, most users don't need this capability. They just want to open Threads and interact with friends, a term for the account to follow and follow back.

Unlike platform X, users cannot be on the Following page after exiting the app. Automatically, Threads will direct users to open the For You feed which contains posts from friends and recommendations.

To perfect the feed and improve user experience, Threads will change its home system. In the near future, the For You feed will show more content than the following account.

"We rebalance the rating to prioritize content from the people you follow, which means less content is recommended from accounts you don't follow," said Instagram Head Adam Mosseri on his Threads account.

Mosseri menyadari perubahan ini akan merugikan para kreator di Threads karena panjang ke akun yang tidak mengikuti mereka akan menurun. Pimpinan Instagram itu tidak menjelaskan bagaimana Threads akan mengurangi kerugian para kreatornya.

"For those of you creators out there, you'll see unconnected range decreases and connected range increases," Mosseri said. "Comparing the ability to reach followers and overall engagement is difficult."


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