Google Lens Can Now Help Users Shopping

Google Lens presents related products for shopping (photo: dock. Google)

JAKARTA One of the popular products from Google will get an upgrade. Google Lens, a tool that is usually used to search for related objects, will help users shop quickly.

Google says that Lens is used more than 20 billion times to conduct visual searches. Of the total search, 20 percent of users are looking for objects to buy. Therefore, Google wants to make it easier for users with this new feature.

Starting November 19, Lens users can take any photos to get product information, similar products available, and compare prices from several stores. Lens users can also view reviews from buyers.

"Now, to help you make a more appropriate decision when shopping at stores, Google Lens can quickly show product insight that is tailored to the store where you shop," Google said on its official website.

Google added that this new capability is supported by Artificial Intelligence (AI) so that image recognition technology can work optimally. This feature will help users decide the right products or stores.

The ability to find products for spending needs is supported by more than 45 billion lists of Shopping Graph products and stock inventory data from retailers in various parts of the world. For now, Google Lens' new features can only be used by users in the US.

"You can use this feature with beauty products, toys, or electronics in stores of all sizes that share their local inventory with Google," Google said.

This AI-based product search feature can be accessed on Android or iOS devices as long as the device supports it. Users only need to tap on the Lens icon in Chrome or Google app, then take pictures of the objects they want to buy.