Siteminder: Indonesian Tourists Ready To Collaborate With AI To Plan A Holiday

Artificial intelligence illustration (photo: AI hub)

JAKARTA - Siteminder, the world's leading hotel distribution and revenue platform, has just released the SiteMinder's Changing Traveller Report 2025.

Based on the report, it was found that by 2025, Indonesian tourists will be the ones who do the most research (25%) and order (62%) lodging through online travel agents (OTA).

The sharpest increase in OTA usage can be seen among the population of Gen X Indonesia (age 44-59 years), with 53% planning to book lodging through OTA, increasing from 41%.

In addition, the reports made on 12,000 respondents in 14 major tourism markets, including Indonesia, also reveal the important role of artificial intelligence (AI) technology in the tourism sector.

Where this report shows 98% of respondents claim to be open to the use of AI to plan, order, and improve the experience of staying at hotels.

The findings also highlight striking differences in AI openness among countries in Asia and countries such as Canada and Australia (62% each), as well as Germany, France, and the UK (63% each).

Launching Cloud Poinstar services, there are some tips asking AI to help plan your trip. Among them are:

Using Gemini

The first step you can take in planning a trip is to decide what kind of trip you want, starting from the destination, how to get there, and exactly when to go.

Gemini can help you find out what you're looking for, be it land trips across the country, backpacking to a remote place, or relaxing on the beach to enjoy the summer.

Using Google Lens or Circle to Search

Google Lens can help you identify landmarks in photos or find products that you see online. On some Android phones, Circle to Search allows you to learn anything on your screen without changing apps.

Using Google Maps

On Google Maps, you can list restaurants, cafes, museums, tourist attractions, even laundry services, vehicle rentals, and more to save time in your vacation plans. Take advantage of the built-in AI feature to find places based on user reviews, photos, and business information.