Binance Appoints Jeff Li As A Product VP, Here's The Figure!

Jeff Li has been officially appointed as VP of Binance Products. (Photo; Doc. Binance)

JAKARTA - Binance, a crypto exchange founded by Changpeng Zhao and now led by Richard Teng, officially appointed Jeff Li as Vice President of Product (VP) of Product. This was announced by Binance at the Binance Blockchain Week event in Dubai, October 30, 2024.

Jeff Li, who has more than 16 years of experience in the technology and financial product sector, is expected to bring new innovations that make it easier for users to access blockchain and Web3 technology. This step is part of Binance's efforts to strengthen its position amid the rapid development of crypto technology.

Jeff Li is not new to the world of technology and crypto. Previously, he served as VP and Global Head of CeFi Product on other leading crypto exchanges, leading a product development team on centralized financial services, such as retail services, institutions, and artificial intelligence (AI).

This experience also includes strategic roles in global technology companies such as TikTok and Instagram. On TikTok, Jeff has led the development of global payment and compliance platforms, providing relevant experiences in strengthening the crypto product ecosystem in Binance.

Binance CEO's Welcome

Binance CEO, Richard Teng, expressed his enthusiasm for Jeff Li's presence. According to Teng, Jeff's experience in leading product development teams in various large companies has made him the ideal figure to strengthen the Binance product team. "We are very pleased to welcome Jeff, who will lead product innovation and accelerate crypto adoption around the world," said Teng.

Jeff Li stressed his vision of expanding crypto adoption and lowering barriers to Web3 technology. He believes that blockchain integration with technologies like AI will further expand financial access and bring new experiences to users.

Currently, the global crypto adoption rate is still low, estimated to be below 10 percent. Therefore, Jeff Li is ready to contribute to Binance in presenting products that are more accessible and relevant to users from various backgrounds.