Apple Business Connect Presents New Features To Improve Business Visibilities

Apple Business Connect (photo: Apple)

JAKARTA - Apple is expanding its Apple Business Connect service, which allows businesses of various scales, including those without physical location, to reach more than 1 billion Apple users through apps such as Apple Maps, Wallet, and Mail.

With Business Connect, verified businesses can create consistent brand identities and present accurate information to customers, including updating photos, logos, and offering promotions.

"With today's update, we are helping more businesses reach customers, build trust and develop," said David Dorn, senior director of Apple's Internet Service and Software Products in an announcement on Apple's official blog.

In addition, there is also a new Apple Business Connect feature that will allow businesses to display their names and logos in email (Branded Mail), personalize the logo display on Tap to Pay on iPhone, and register for Business Caller ID in 2025.

With this feature, business names and logos will appear when they call customers, to distinguish trusted businesses from spam calls.

Business owners can now register through an existing Apple Account or create a new account, then manage their brand for free through the Apple Business Connect platform.

This service can also be used on a large scale with the help of advertising management agencies such as DAC Group and Yext.

The Apple tech giant hopes these features will help businesses build trust and develop better in the digital era.