JAKARTA - Recent surveys conducted among teenagers in the US show that iPhone ownership remains very high. Although currently the number of teenagers planning to upgrade to the iPhone 16 remains stable, the Apple Intelligence feature is expected to encourage increased purchases in the coming months.

Wali Sandler, dalam survei semi-tahunan Gen Z ke-48, melibatkan 13.515 remaja dari 47 negara bagian di AS. Salah satu temuan yang tidak mengejutkan adalah 87% remaja yang diperiyur memiliki iPhone. Angka ini sangat signifikan dan sejalan dengan tren dari tahun-tahun sebelumnya, menunjukkan bahwa kepemilikan iPhone di kalangan remaja AS tetap kuat.

However, what's interesting is that survey findings related to plans to upgrade to the iPhone 16. About 22% of respondents plan to upgrade immediately, down slightly from 23% for the iPhone 15 last year, and from 24% for the iPhone 14 by 2022.

Despite the slight downward trend in interest, the survey also asked if the Apple Intelligence feature would motivate them to upgrade. As a result, 30% of respondents stated that they would upgrade in the next six months due to Apple Intelligence.

This shows that although the current iPhone 16 feature only triggers the same interest as the previous model, future Apple Intelligence features will encourage more upgrades. Currently, the iPhone 16 model is not equipped with Apple Intelligence features, but the first feature pack will launch later this month.

The AI feature, which is expected to arrive with iOS 18.2, including Genmoji, Image Playground, and ChatGPT integration, is expected to arrive in December. This is likely to trigger a new wave of upgrades, especially among teens who don't want to be left behind with the excitement offered by these new tools.


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