Salesforce Enriches Cloud Data, Improves Customer Experience

Salesforce's Data Cloud (photo: Salesforce)

JAKARTA - Salesforce has launched a number of cutting-edge Data Cloud innovations that support organizations in transforming customer experiences using data and artificial intelligence (AI).

This innovation is here as a response to the high demand for integrated data services in delivering more personal, relevant, and timely customer experiences across Salesforce applications.

"In this new era of AI and Agents, customer data and metadata are becoming new valuables for companies," said Rahul Auradkar, EVP and GM for Data Cloud at Salesforce in a written statement on Tuesday, October 1.

Some of these innovations include the addition of unstructured data support including native processing for audio and video content, such as webinars and calls.

In addition, another innovation is the presence of a standard semantic data model, which allows Agentforce Agents and humans to interpret and use data consistently.

There is also an increase in better search capabilities that consider the context from the customer side, so that information is obtained faster, real-time data activation so that it can immediately respond to every customer need.

Not to forget, Salesforce also presents more robust security and data management features to present security protection in operation and prevent possible data exposure.

"Data Cloud is the foundation of Salesforce that supports companies in implementing every data-based business action to deliver the most personal and meaningful experience for every customer," concluded Rahul.