Kredivo Report: More Than 70 Percent Of Paylater Users Are Men

Paylater payment illustration (photo: Traveloka)

JAKARTA - The concept of buying now, paying later or what we usually know as Paylater, is a digital payment method that is currently loved by the public when shopping online.

Based on the 2024 Paylater Indonesia User Behavior Report by Kredivo and the Katadata Insight Center, the majority or as many as 70.4 percent of Paylater users are people aged 18 - 35 years.

Interestingly, this report reveals that the proportion of Paylater users is dominated by men, reaching 56.5 percent in 2024. Meanwhile, men also lead the number and value of Paylater transactions during 2023, respectively at 58.9 percent and 58.1 percent.

Meanwhile, based on the status of marriage, the married consumer group turned out to be spending more with Paylater than single consumers. Where as many as 52.9 percent of Paylater users are married.

In addition to the number of users, this dominance is also seen in the amount and value of Paylater transactions in the last three years. The report also revealed that by 2023, married consumers will account for 55.2 percent of the total number of Paylater transactions and 53.8 percent of the total value of Paylater transactions.

"Although there is dominance in several segments of consumers demographically such as men and groups of married users, we see that Paylater has now become an increasingly inclusive payment method," said Indina Andamari, SVP Marketing & Communications Kredivo.

According to Indi, the massive useer of Paylater cannot be separated from the integration of Paylater which is now available in various merchants, ranging from F&B,groceries, gadgets, electronics, health and beauty, household appliances, automotive, to travel.

"This makes it easier for people to access flexible and affordable payment methods," he said further.