HMD Global Launches Retro Designed Barbie Phone In Collaboration With Mattel

This Barbie phone offers a simple but iconic experience. (photo: x @biggeekru)

JAKARTA - HMD Global, a company that produces mobile phones under the Nokia brand, has launched the HMD Barbie Phone, a small pink folding phone with retro design, in collaboration with the well-known toy company Mattel. The launch was designed to celebrate Barbie's 65th birthday, while taking advantage of the huge popularity generated by last year's Barbie film, starring Margot Robbie and earned $1.4 billion at the box office globally.

Barbie Phone Specifications and Features

Priced at 99 (around Rp. 2 million), this Barbie phone offers a simple but iconic experience. This phone allows users to make calls and send text messages, but doesn't have access to social media apps, making it an ideal choice for those looking for digital detoxs or just wanting to have fun with Barbie-inspired devices.

One of the interesting features of this phone is a Barbie-pink keypad equipped with hidden designs such as palm trees, livers, and flamingos that light up in the dark, providing a unique touch of fun. This design combines nostalgic elements with modern styles that match the iconic Barbie image.

Say hello to the ultimate HMD Barbie™ Flip Phone – it’s chic, it’s sleek, and yes, it’s PINK! 💖 Get yours here: https://t.co/MmrIkiUxsq#HMDBarbiePhone pic.twitter.com/3Zk9Ww0Tax

— HMD (@HMDdevices) August 28, 2024

Say hello to the ultimate HMD Barbie™ Flip Phone – it’s chic, it’s sleek, and yes, it’s PINK! 💖 Get yours here: https://t.co/MmrIkiUxsq#HMDBarbiePhone pic.twitter.com/3Zk9Ww0Tax

According to Ben Wood, chief analyst at research firm CCS Insight, this Barbie phone is expected to attract the attention of many consumers as collectibles or entertainment items. However, he also noted that dependence on smartphones makes the possibility of using this phone in the long term limited. However, CCS Insight estimates that HMD Global can sell more than 400,000 Barbie phones in the UK alone, where this device will be available via Vodafone and Argos.

History Of The Launch Of Mobile Phones Global HMD Features

The launch of this Barbie phone continues the HMD Global trend in launching feature phones inspired by classic designs. Previously, this Finnish company had launched a reissue of several well-known Nokia phones, such as Nokia 3210 and 3310, which succeeded in attracting the attention of nostalgic fans.

HMD Global, which is backed by major technology companies such as Google and Qualcomm, continues to demonstrate its commitment to developing mobile phones that combine retro elements with modern technology. While this Barbie phone may not be the main device for most users, its unique appeal could make it a collection of items popular among Barbie fans and those who value classic phone designs.

With this launch, HMD Global not only celebrates the legacy of Barbie that has long existed, but also continues to strengthen its position as an innovative player in the feature mobile market.