JAKARTA - Meta is again holding a WhatsApp Business Summit (WABS) in Indonesia which was attended by SMEs, large-scale companies, and developers. In this event, Meta announced a number of new features to help the business.
"Given that 87 percent of Indonesian consumers prefer messaging as the main way to communicate with businesses, it is important for business people to take advantage of messaging platforms in interacting with modern consumers," said Pieter Lydian, Country Director of Indonesia, Meta, in a statement on Thursday, August 22.
After being announced last June, Meta Verification for WhatsApp is now available through the WhatsApp Business application for SMEs in Indonesia that meet the requirements. Verified badges on business profiles will increase customer confidence.
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Meta is testing a new feature that allows customers to make WhatsApp calls directly to business. This feature enabled via the WhatsApp Business Platform will allow customers to connect with businesses more quickly and comfortably. This feature will be available to more users in the future.
AI technology in this business will be a business to improve the quality and speed of service to users. In addition, they can also make ads at no additional cost. Despite its early stages, Meta will continue to improve it before launching it to more businesses around the world.
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