JAKARTA - Over the past few years, artificial intelligence (AI) technology has brought significant changes in various industries, including in the beauty industry.

Utamanya, penerapan teknologi AI dan AR (augmented reality) yang kini menjadi kunci yang mema enrichasi pengalaman belanja konsumen secara online, sekaligus meningkatkan interaksi antara konsumen dengan brand.

Not to be left behind, Perfect Corp, provider of beauty and fashion technology solutions with AI and AR as well as developer 'Beautiful AI', has also recently introduced its newest AI-powered innovations.

This innovation is expected to benefit the industry, along with the implementation of the Perfect Corp Global Beauty and Fashion AI Forum which will be held in America.

As the developer of Beautiful AI, Perfect Corp continues to analyze market needs by providing innovations to make it easier for brands to provide the best product services and recommendations to consumers, said Alice Chang, as Founder and CEO of Perfect Corp.

Here are some of the latest innovations from Perfect Corp that can benefit the growth of the beauty and fashion industry:

PerfectGPT Beauty AI Assistant which strengthens personalization with the use of AI technology is more sophisticated.

HD AI Skin Tech which is intended for beauty clinics and medical spas to give higher accuracy in analyzing the skin.

Generative AI and AI Makeup Transfer which helps transfer makeup from a reference photo to a consumer's face with the help of AR technology.

Jewelry & Watch Virtual Try-Ons who gave photos is very realistic even though some jewelry is worn at once or stacked.

"Implementing AI technology is very important for brands to remain competitive in increasingly digital landscapes, where personalized and data-based approaches determine the retail future," he concluded.


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