Google Cancels Third Party Cookies From Chrome

Google canceled its support for cookies (photo: Doc. Google)

JAKARTA Since a few years ago, Google has promised to end third-party cookies support to maintain user privacy. This program is not yet running, but Google has canceled its plans. Cookies are data stored when users open websites in browsers. Cookies work like a memory because they can remember the user's actions and preferences. Although not dangerous, cookies can be misused so Google wants to end them. Plans to end third-party cookies were first revealed in 2020. Google wants to identify tracking across sites, fingerprints, and other methods in Chrome by 2022. Google wants to replace third-party cookies with alternatives that still prioritize privacy so that advertising on the web is not disrupted. However, the plans to remove cookies have been delayed three times over three years until they were finally set April 2025. In January, Google tested the Tracking Protection feature for a small fraction of Chrome users. This feature limits third-party cookies so users can safely explore the entire website. After a long step, Google has instead canceled this plan and seems to have ended testing the feature. The company said that it will continue to maintain cookies and launch other features.

"(we will) introduce a new experience in Chrome that allows people to make choices based on the information that applies across their web browsing," Google said, quoted from 9to5google. Google revealed that ending third-party cookies requires hard work and has a huge impact. Publishers, advertisers, and all parties involved in online advertising will suffer a loss if cookies are removed. Instead, Google will launch additional privacy controls that keep IP Protection in incognito mode. The feature that hides this IP address will launch as a default setting before 2025.