Spotify Launches Creative Lab To Help Marketing Campaigns

Illustration of the Spotify application (photo: Pixabay)

JAKARTA - Spotify, the world's leading music streaming and podcast service announced the launch of Creative Lab which is meant to help brands/brand create special marketing campaigns.

With Creative Lab, brands will be able to work with new Creative Lab internal teams to generate things like video and audio ads, digital experiences in other interactive apps and advertising formats.

"Every campaign, a creative Lab touch is well adapted to every specific brand and business necessity," a Spotify spokesperson told TechCrunch.

In addition, in its official press release, Spotify is also building a new artificial intelligence tool (AI) for advertisers, which allows them to voice over the script with a Generative AI.

Not long ago, Spotify was also rumored to be introducing a new, more expensive package. This was first reported by Bloomberg News on Tuesday, June 11, citing a source familiar with the plan.

Not only that, the music streaming service also plans to launch a new personalization feature called My Spotify (My Spotify), which will display information about user experience in listening to music from certain artists.

As long as this feature is available, users will see banners on the homepage that will reveal their unique habits in listening to songs. The first areas that can access this feature are the US, Canada, UK, Ireland, Australia, and New Zealand.