TikTok Ad Awards 2024, TikTok Appreciates Brand Ad Campaign

TikTok Ad Awards 2024 advertising brand advertising campaigns (photo: Rana/VOI)

JAKARTA TikTok, a vertical video platform under the auspices of ByteDance, held the TikTok Ad Awards 2024 on Wednesday, May 22. This award event was held to appreciate and celebrate brand creativity. At the Media Lunch TikTok Ad Awards 2024 on Wednesday, May 29, Sitaristi Astarini as the Head of Business Marketing TikTok Indonesia said that this award is the first advertising campaign in Indonesia. TikTok often presents ads that are so creative and feel native that many users do not realize that the content they see is advertising. Ad content like this can be formed thanks to the creativity of the brands. "We want to appreciate our partner-partners who are already pushing the boundaries of creativity. They can effectively engage with our communities using various features in TikTok," said Resti. There are eight categories of TikTok Ad Awards 2024, but only four categories that are highlighted at the Media Luncheon event. The four categories are Best Branding Campaign, Best Commerce Campaign, Best Performance Campaign, and Best Local Hero Campaign. Gold Winner for Best Branding Campaign is given to Blu by BCA, Best Commerce Campaign is given to OMG, Best Performance Campaign is given to Someth, Best Performance Campaign is given to Somethinc, and Best Local Hero Campaign is given to EatSambal. Blu by BCA has won awards with a concept in the form of a customer who likes to answer questions. Brand Activation Senior Manager Rudini Triyadi said that the company deliberately chose the concept.

After trial and error through various concepts, Rudi explained that this concept was chosen to educate Blue customers by BCA on how to ask customers. The reason is, many users may find it difficult to ask questions. "Usually, customers like to be confused, afraid, don't know how to ask about the features of these banking products. We want to educate through their customer service. We raise strange questions in the comments column," explained Rudi. Rudi added that they want to raise a good and patient customer service persona even though the customer question is often inappropriate or strange. "(All questions from customers) remain answered as well as possible. Meanwhile, Somethinc said that they always took advantage of the TikTok platform before winning awards. In fact, the company explained to VOI that they were live streaming for 24 hours. Live streaming activities to promote this product have been carried out since the feature was released on TikTok. Initially, Somethinc tested the feature for 12 hours, then it was increased to 24 hours. Senior Digital Marketing Alrom Trisena Edriasa also explained that they could campaign their products easily on TikTok with the various features provided. The only difficulty is to create ideas and develop creativity. "If making an advertisement on TikTok, if the idea of creativity is difficult, but actually it's not as hard as that," said Alrom. "Actually, we just need to improve our creativity with our brain storming team because TikTok is already all provided."