After Appointing New CEO, Strava Launches Many New Features Including Dark Mode

Strava dark mode display (photo: Strava)

JAKARTA - After appointing Michael Martin as the new CEO of the company, Strava has also announced several new updates and features that will come to its platform in the future.

The first update is the AI-backed Boarding Integrity. Trained by millions of activity, this feature will take advantage of machine learning to automatically mark irregular, impossible, or impossible activity to record to the platform.

Additionally, the company announced a new Family Plan Subscription. Launched in certain countries this summer, with plans to launch globally later this year, Strava's latest annual subscription option offers the best value for the group (up to four people), with discounts from regular subscription prices for each member.

Strava also announced the launch of one of the company's most requested features, namely Dark Mode. Users can expect its launch by the end of this summer with the option to keep their mobile settings always dark, always bright, or suitable for their device settings.

Several new features and initiatives were announced as part of this strategic focus, which includes:

Night Heatmaps: This feature only features activities between sunset and sunrise, so athletes can find out which roads, lanes, and lanes are often traversed after working hours.

Quick Edit: Quick edit makes it easier for you to do the most common editing such as the name of the activity, and privacy settings so that you can hide start times, maps, or other sports statistics.

Strive for More: The company announced a new phase of Strive for More initiatives, created in 2022 to promote and support women in movement and sport. Today, Strava launched an official partnership with media company TOGETHXR to encourage more women to watch and play women's sports.

Not only that, Strava also introduced Athlete Intelligence, an AI-powered beta feature that converts each customer's training data into a list that is easy to digest and contextualize their achievements and fitness targets.