JAKARTA - Sonos, a leading company in audio technology, will soon launch their latest wireless headphones called "Sonos Ace". The headphone is described as a premium product that will offer users a variety of superior features.

Sonos Ace is designed to be a serious competitor to similar products from other well-known brands, such as Sony WH-1000XM5, Apple AirPods Max, and Bose QuietComfort Ultra Headphones. At an estimated price of around US$450 (Rp7.2 million), Sonos is ambitious to attract market attention by offering superior audio quality and advanced technology.

One of the flagship features of Sonos Ace is the ability to play lossless audio via Bluetooth, possibly through AptX Lossless technology. In addition, these headphones are also equipped with dynamic head tracking features while listening to spatial audio content, as well as spatial audio for Dolby Atmos home theater content while listening to audio from TV.

The physical design also attracts attention, with magnetic ear pads that can be removed for replacement convenience, as well as light but sturdy construction. This headphones battery is claimed to last up to 30 hours of use, parallel to its class headphones.

However, the question remains is how closely Ace's Sonos integration with the well-known entire Sonos home audio ecosystem is. While it can be used to listen to audio TV privately, it's not clear whether these headphones can be integrated with a Wi-Fi network or set as zones like other Sonos speakers.

Sonos is expected to officially release Ace headphones in June. It is hoped that with the presence of these headphones, Sonos can expand its dominance in the consumer audio market and provide a more satisfying music listening experience for users.


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