Google Adds More Ads To YouTube

Google is testing the Advertising Pause feature on YouTube (photo: dock. Pixabay)

JAKARTA Google announces that they are testing the Advertising Jeda feature on the YouTube platform. Once tested, Google says that its features are successfully implemented so that it will roll out to more users. As reported by Gizmodo, this feature is added to YouTube which is connected to Smart TV. As the name implies, the Ad break will display an ad when the user is pressing the Whale button or pause YouTube shows on their television. Therefore, the ads that are shown will not interfere with the shows being watched. Unfortunately, it is not explained whether this feature is only added to a free YouTube account and how long the ad duration will be. "At Q1, we see a strong appeal from the introduction of the trial of ads on connected TV, a new non-interruption ad format that appears when users pause their organic content," said Senior Vice President of Google Philipp Schindler.

The head of business at Google also explained that the Ad break provides benefits for advertisers. The reason is, "The initial results show that the Ad break drives strong Brand Lift results and gets premium prices from advertisers." Although the success of the feature is guaranteed, Google has not disclosed whether Ads break will be added to smaller devices such as cell phones or tablets. They also do not explain when the feature is expanded to more viewers.

The addition of this Ad break is likely to increase the amount of YouTube Advertising revenue. This year, YouTube's Advertising revenue has increased by 21 percent. If this feature is expanded to more devices, the ad revenue could increase next year.