JAKARTA - Chinese tech giant Huawei has opened up opportunities for customers to register their interest in smartphone models whose specifications have not been explained. This raises the anticipation that the latest version of their premium phone P series will be coming soon.
The company returned to the premium smartphone market last year with their Mate 60 series, a launch celebrated by state media as a victory over US sanctions against the company. This launch is also the cause of a sharp decline in Apple's iPhone sales in China.
Speculation has increased in recent months that Huawei will soon launch the P70, which is expected, such as Mate 60, to contain advanced Chinese-made chips. The Huawei P series has advanced cameras and is known for its sleek design, while the Mate series, as well as high-end, emphasizes its performance and features. business.
The launch of Thursday 11 April product, for smart car and laptop models, did not mention the phone, disappointing a large number of fans who complained online. But on Friday, April 12, an inspection conducted by Reuters at three Huawei stores in Beijing found that interested buyers could sign up to receive information about the phone without making a deposit.
Registered customers will be notified of the specifications and color of the phone over time, sales staff said. Huawei itself declined to comment on this.
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Mate 60, which was launched prominently during the visit of US Trade Minister Gina Raimondo, to China, did not involve prior advertising or specification disclosures, prompting some users and companies to dismantle the phone as they seek to find out what its capabilities are.
Huawei killed two birds with one rock, said Will Wong, an analyst from research firm IDC, on this tactic. He noted that the company can maintain a low profile amid tensions in US-China trade while generating a mystery atmosphere and excitement over launches.
Archie Zhang, a smartphone analyst at Counterpoint Research, noted that stock availability has been a significant obstacle for Mate 60 and most likely also for P70.
Huawei had to slow down Mate 60's phone production due to production constraints and the need to prioritize artificial intelligence chip manufacturing, sources said.
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