TikTok Celebrates Ramadan By Launching Four Special Programs

TikTok Indonesia Head of Communication Anggini Setiawan at the TikTok Sharing Event (photo: Rana/VOI)

JAKARTA TikTok distributed the results of a Ramadan with TikTok 2024 survey: Celebrating, Creativity, Community, and Beyond. The survey conducted in March was conducted to find out the user's preferences. Delivered by the Head of CommunicationTok Indonesia Anggini Setiawan at its Fun event Sharing, as many as 80 percent of users visited TikTok to view entertainment. In addition, 83 percent of users entered TikTok to seek inspiration. Angini also conveyed important facts about the use of TikTok in Ramadan. He said that, "One of the two TikTok users said that I would go to TikTok at the time of celebrating Eid 2024." Seeing the results of this survey, TikTok realized that they must prepare themselves in celebrating Ramadan and welcoming Eid. Therefore, TikTok created four special programs for the community to make TikTok more exciting. Various programs that TikTok launched are Donation Stickers, Help Donations to non-governmental organizations (NGO), Challenge with THR prizes, and TikTokTainment Hub features. All four of these programs are made with the theme of Sharing. Donation stickers are a feature launched to invite the community to support the social movement of NGO. These features can be added to videos or live streaming on TikTok. These features are related to the TikTok program.TikTok cooperates with Percent, a global charity fund distribution partner to shift income from Donation Stickers to five NGOs. These five NGOs are Social Business Platforms (PLUS), YCAB, Foodbank of Indonesia, edufamers, and Benebek.

Anggini emphasized that TikTok will not receive a penny from the Donation and Help Donation Sticker program. All incoming funds are directly managed by Percent and will be given a turn around each week to each NGO. TikTok targets financial assistance of US$ 5000 (Rp.78 million) per week. Next, there is an exciting challenge Sharing that can be followed by all TikTok users. By making videos about Ramadan and including the Message hashtag Sharing, lucky users will get a total Holiday Allowance (THR) of Rp. 15 million. Finally, there is a TikTokTainment Hub program that can be accessed through the search box. This newly launched hub will help users in finding recommendations for films, series, music, and other shows to fill their time.