JAKARTA - MondelIMz International, a global food producer, will take advantage of distributed ledger technology (distributed ledger) to increase its business efficiency and innovation. Mondel totaliz International, a company that produces well-known food brands such as Toblerone, Cadbury, and Oreo, has joined the Hedera Council, a consortium that manages Hedera's public network, which uses distributed ledger technology (DLT) or blockchain.
Through this partnership, Mondelgetz International will develop various DLT-based solutions in the Hedera network, which are currently regulated by a number of large companies such as Dell, IBM, Google, Deutsche Telekom, Ubisoft, and others. These solutions will focus on digital transformation initiatives, supply chain management, and business processes that can improve customer experience.
Mondeltanz International, founded in 2012 as a result of the separation of the snack division from Kraft Foods, is one of the largest food producers in the world, with operations in more than 80 countries and revenues of around US$26 billion (IDR 405.9 trillion) in 2023.
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Fintech and Blockchain Exploration
Partnership with Hedera is the latest step from Mondelctionz International in exploring the potential of fintech and blockchain to support its business. Previously, the company had also collaborated with SKux, a fintech payment platform that provides alternative payment solutions to replace coupon and voucher systems.
SKux is also an old partner of Hedera, who may be one of the factors that prompted direct cooperation between Mondelmenz International and the Hedera Council. By using DLT, SKux and MondelIMz International technology hopes to track consumer goods supply chains and digital payment-based offerings more accurately and transparently.
Bill Miller, co-chair of the Membership Committee for the Council of Hedera, welcomed the joining of Mondelctionz International as a member of the Hedera Council. He said that the company is a global food leader who has many food brands that consumers like. He also hopes that Mondelctionz International can make a positive contribution to the CPG (consumer packaged goods) and retail ecosystem through relevant business solutions.
Xiang Xu, the leader of Digital Strategy and Blockchain at Mondelmendorz International, also expressed his enthusiasm for this partnership. He said that this company is very committed to digital transformation by exploring DLT technology with Hedera. He also considered that this technology has the potential to solve the challenges of the retail industry that consumer and merchant companies have long faced.
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