GetPlus Launches Indonesia's First AI Ad Board: Shows Personalized Ads

The launch of the first AI-based GetPlus Retail Media Network in Indonesia (photo: Dinda Buana/VOI)

JAKARTA - GetPlus, a Loyalty Program company that now has more than one million members, launched the first Artificial Intelligence (AI)-based Retail Media Network in Indonesia, assisted by advanced technology from AWL.Inc Japan.

With the GetPlus Retail Media Network, retail partners will later get a more accurate first data party from AI-based advertising platforms that can be personalized in real time and measurable.

"Our mission at GetPlus is to work with our retail partners and brands to fully manage their loyalty strategies, identify key customer insights and trends, maximize their marketing ROI to increase sales," Adrian Hoon, Co-Founder & COO / CMO GetPlus Indonesia in remarks on Monday, January 15.

Through this collaboration, AWL.Inc will provide two camera technology for GetPlus Retail Media Network. Where the first camera or Digital Signage, this is claimed to be able to recognize the face, age, gender and duration of customers seeing video advertisements in real-time.

"Then a multi-camera system that can analyze customer behavior in real terms. The combination of these two camera technologies will provide in-depth insight into demographics and accurately measured customer behavior," said Muneharu Kitade, President Representative Director and CEO (Founder) AWL.Inc.

After the launch event was over, Adrian Hoon told VOI that the accuracy of the Digital Signage camera in recognizing faces, ages, and gender was quite high, namely up to 70 percent, and will continue to be developed from time to time.

The presence of the GetPlus Retail Media Network is expected to provide benefits for brands in the form of engagement from customers that trigger conversion and decreased preference for certain brands.

While the advantage for retail is expected to generate more revenue and increase the customer's shopping experience, as well as the advantage for its own customers is to get personalized ads so that they are more relevant.

For the first time, GetPlus Retail Media Network will be implemented on the retail network PT Supra Boga Lestari Tbk, precisely at Ranch Market Grand Indonesia and Farmers Market Summarecon Mall Kelapa Gading.