Majority Of Gamers Waiting For Discount Moments To Shop For Their Favorite Games

Illustration of shopping for online games (photo: Kaspersky)

JAKARTA - The game industry continues to experience growth every year, with an expectation of an annual growth rate of 8.76 percent between 2024 and 2027, according to a report from Statista.

Thus, this projection underscores the increasing popularity of games as a form of entertainment around the world. Kaspersky also found the same thing, where Kaspersky studies also show that gamers have the same shopping passion as people in general.

This study underscores the importance of discount sales moments like Black Friday and Cyber Monday for game fans, where 74 percent of respondents rated this opportunity as very or even extraordinaryly important to get the desired game.

The survey revealed that after preparing the previous wishlist, most or 71 percent of gamers purchased as many items registered as possible during the sales moment.

In fact, 65 percent of them claim to set a reminder for the release of new items such as games, upgrades, or equipment, thus allowing them to immediately make purchases.

Interestingly, sales attractions such as the example above often lead to spontaneous purchases. As many as 53 percent of gamers will make purchases for their systems. In fact, most gamers can't stop themselves from buying something else during general busyness.

In terms of payments, Kaspersky revealed that as many as 57 percent of gamers feel comfortable using crypto assets for online purchases, and 56 percent for transactions at physical stores.