Bluesky Launches A New Butterfly Logo, What Does It Mean?

Bluesky's new logo display (doc. Bluesky).

JAKARTA - Bluesky, a competitor to X or Twitter social media, is now launching its new butterfly logo. Bluesky CEO, Jay Graber, said the butterfly has a meaning as a symbol of change and transformation.

From the start, we noticed that people organically use butterfly emojis to show their Bluesky handles. We like it and adopt it as it spreads," Graber wrote in his announcement.

Not only that, he also mentioned that the new butterfly logo reflects the company's mission to turn social media into something new.

Like a butterfly coming out of its cocoon, we started to open up. The post in Bluesky has been public from the start through open protocols. However, today we made it publicly accessible through the app, "added Graber.

As a competitor to X, Bluesky's new logo has a meaning that is inversely proportional to X. CEO likens, Twitter birds are exempt from closed platforms to fly in Bluesky's open ecosystem.

Not only the announcement of the new logo, but Graber also stated a new capability for users where they can now easily view Bluesky posts without having to have an account or login.

We built Bluesky as a home for public conversation, news updates, comments, analysis, jokes, and more. We took one step closer to this goal by releasing a public web view, which means you don't have to log in to see posts on Bluesky," he concluded.

The ability to see this loginless post is similar to what X has done. With this presence, Bluesky is increasingly showing its seriousness in competing with Elon Musk's social media.