Accenture Will Acquire Media And Marketing Technology Company, Jixie

Accenture will acquire Jixie (photo: Accenture)

JAKARTA - Accenture announced that it had agreed to take the next step to acquire the business of media technology and marketing company, Jixie.

Later, Jixie's smart digital marketing platform and team will be integrated into Accenture to strengthen its marketing transformation capabilities and resources through Accenture Song, a creative group supported by technology.

They help clients in Indonesia provide a more personal experience to increase customer engagement (customer engagement) for sustainable business growth.

Headquartered in Singapore with a focus on serving clients in Indonesia, the Jixie platform offers a variety of comprehensive monetization and marketing growth devices, between the publisher and the brand owner, while maintaining the security and privacy of brand and consumer data.

According to Jayant Bhargava, Indonesia's Country Managing Director Accenture, convergence between marketing, science data, and technology creates opportunities for businesses to redefine engagement models with customers.

"A smart digital marketing solution from Jixie will complement our expertise in technology, thus providing superior propositions for business people to bring higher levels of personalization and effectiveness in their marketing efforts," Jayant explained further.

Through a platform from Jixie, publishers can access various monetization devices, such as header-bidding and performance marketing, to increase revenue from advertising.

While on the brand owner side, they will be able to easily improve and integrate content safely without an intermediary, so that they can take advantage of valuable information to create a unique and meaningful brand engagement.

"We are excited to be able to join Accenture and contribute to forming a more sustainable media industry, helping companies to leverage their data in a trusted and profitable way in serving their customers," said Vincent Martin, Co-founder and Managing Director of Jixie.