JAKARTA - New global survey “The Super Sale Game: who's the winner? A study on how we shop and pay,” conducted by Arlington Research for Kaspersky, explored consumer views and attitudes towards crypto assets.
This study also found that almost half of consumers believe that crypto assets determine the future of shopping activities and would be happy to use them as an everyday payment option.
Furthermore, this global survey also shows that there is a very high level of awareness about crypto assets, with 92 percent of respondents claiming to have heard of them, and 50 percent stating that they have heard of them, and understand what they are.
Kaspersky found that consumers' knowledge of crypto assets and their trust in them have increased. More than half of respondents in the survey (55 percent) stated that they were ‘very’ or ‘very knowledgeable’ about digital currencies.
Based on the research results, almost half of respondents believe that crypto payments will become a common choice for online shopping (44 percent), and 40 percent of respondents will use them more often, considering more opportunities.
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Additionally, the majority (87 percent) feel comfortable paying for online purchases with digital money, most respondents (86 percent) even feel comfortable using it to pay for their merchandise in physical stores.
Interestingly, these buyers are less prepared to purchase very high-value items such as homes (24 percent) or cars (31 percent) using crypto.
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