Nodle Releases Blockchain-Based Authentication Media Application "click" Against Fake News

Nodle, released its blockchain-based media authentication application called Click (photo: x @clickyourtruth)

JAKARTA - A decentralized infrastructure network provider, Nodle, has released the first version of its blockchain-based media authentication application called Click. This application can be useful against artificially generated media and fake news.

Nodle has developed a software development kit (SDK) for a solution called ContentSign, which proves cryptographically the integrity of data taken by mobile devices using blockchain technology.

Click's app supports the Coalition for Content Protection and Authentication (C2PA) and is a member of the Content Authentication Initiative (CAI). CAI is a project led by Adobe and the Linux Foundation to create future standards for media authentication.

According to Nodle CEO Micha Anthenor Benoliel, Click mainly serves photographers, journalists, reporters, law enforcers, sports enthusiasts, paparazzi, and content creators.

Associated with C2PA and CAI, Benoliel added that news and journalism are the main use cases for this app. The app is currently available on the Apple App Store, with Android versions in production.

The image or video authentication process requires users to retrieve the content using the Click app camera. The content is then signed and recorded on the Nodle blockchain. Then, the content is available in the local gallery of click's device and public page, which includes contributions to contributors.

Benoliel mengonfirmasi bahwa gambar dan video yang diautetinikasi melalui Click harus diambil dengan kamera aplikasi Click tanpa intervensi peneditan atau perubahan kecematan buatan (AI) yang dapat menghasilkan gambar atau video nyapokan.

Click's app also plans to partner with image stock platforms such as Getty and AFP, as "sources of truth" for content taken in the field.

However, whether this platform considers intellectual property rights and media accreditation issues taken at official events such as the World Economic Forum and the FIFA World Cup.

"We plan to activate a scenario that is aware of location and event by combining advanced attribute features or event geofencing, so that only autorelated press/persons can take pictures at these events," said Benoliel.

The CEO also added that the Nodle infrastructure is capable of storing a large amount of content. The platform will currently store content outside the chain and only store its footage in the Nodle chain. This allows the storage of more than 20 million recordings per day at first, and will adjust higher volumes along with growth.

Benoliel added that this platform will always provide free versions of its products. Meanwhile, the volume of uploads available to users may change in the future with premium offers.

The platform is currently being used as an authentication tool for photo and video content to prove the real-world ownership and authenticity of the content. Currently, this platform does not offer photo or video detection or royalty management services.

The journalism industry has not yet fully utilized the potential benefits of blockchain technology as a tool for storage and dissemination of unchanged and transparent information. In 2018, the Associated Press (AP) announced a content licensing partnership with blockchain-based startup, Civil.

The project is meant to involve AP in providing content, including national and international news, to Civil. The platform closed in 2020 when its team and technology joined Consensys to build identity solutions on Ethereum.