Elon Musk Challenges Advertisers To Leave Platform X

Elon Musk discussed advertisers who are backing down on platform X (photo: twitter @elonmusk)

JAKARTA - Elon Musk, the owner of the X platform, discussed the issue of antisemitism uploads that made advertisers back at the Dealbook conference on Wednesday, November 29.

According to The Verge report, Musk seems to challenge advertisers. Apparently, Musk is trying to offend Disney CEO Bob Iger who wants to affiliate with X, but attracts ads when the problem occurs.

"I hope they stop. Don't advertise. If someone tries to blackmail me with ads, blackmail me with money, go away. Go yourself. Is that clear? I hope so," Musk said, quoted by VOI through The Verge.

According to Musk, the act of boycotting ads will be detrimental to his company. Not only is it detrimental, the company can also die from boycotts. Therefore, Musk said that, "We (platform X) will leave, and it will disappear because of the advertiser boycott."

Currently, more than 100 brands have withdrawn or stopped their ads from platform X. With the decline of advertisers, the New York Times had predicted that X would lose revenue of up to 75 million US dollars or around Rp1.1 trillion.

The advertisers withdrew after Media Matters conducted research on advertising from large companies stationed alongside antisemitism content supporting the Nazi movement and promoting Hitler.

Since the issue first emerged, the advertisers who have withdrawn are Apple, IBM, Xfinity, Apple, to Disney. The companies that have attracted the most recent ads are Ubisoft, Airbnb, Uber, Coca-Cola, Netflix, and much more.