Airasia Superapp Updates Its Name Into Airasia Move With New Leadership Composition

Changes in the name of digital airasia to Digital MOVE (photo: dock. Airasia)

Digital airasia company, digital line from Capital A announced its name update to MOVE Digital (MOVE), to mark a new chapter in the growth phase of the second business entity, namely Airasia Superapp and BigPay.

As part of this transformation, this brand update will also be implemented in the near future into Superapp's airasia, which will turn into a 'airasia move'.

"The name MOVE represents us better as a digital line from Capital A, and reaffirms our commitment to moving people, ideas, and innovations in the travel sector," MOVE Executive Chairman Tony Fernandes said in a statement received on Monday, September 18.

According to Tony, this change will strengthen the airasia move value proposition into an application that will be integrated and available with various features such as a balance display, top-up, and payment from BigPay.

Through this transformation, Tony hopes that this change can enrich the user experience, as well as provide more BigPay integration features within the Airasia Superapp (now airasia move) application as soon as possible.

Tidak lupa, Tony juga mengumumkan di era baru untuk MOVE ini, Nadia Omer akan menduduki posisi Chief Executive Officer baru airasia move, dan efektif per 26 Oktober.

"The main priority is to prioritize the vision of airasia moving as a low-cost travel platform with high conversions, while collaborating closely with BigPay led by Zubin Rada Krishnan," he added.

So far, airasia superapp (now airasia move) and BigPay have produced significant steps. Airasia Superapp recorded a monthly high number of active users (monthly active users) of 15 million at the end of the second quarter. Meanwhile, the growth of BigPay card users reached up to 16% YoY (year-over-year) in the same period.