JAKARTA - Quebecor announced on Wednesday July 5 that it would withdraw their ads from Facebook and Instagram following Meta Platforms' decision to discontinue news access on both platforms in Canada. This was done in response to a law requiring payments to local news publishers.
The "Online News Act" or Draft Law C-18, introduced in April last year, stipulates rules requiring companies such as Meta and Google to negotiate commercial agreements and pay news publishers for their content.
Google and Meta had previously stated that they would block access to news articles in Canada if the legislation was approved.
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Quebecor, a telecommunications operator that also has media outlets and newspapers, has not yet responded to the amount of their spending on advertising on Facebook and Instagram.Meta also has not responded to this.
Cogeco, which owns and operates a radio station in Quebec, also announced last Wednesday that it had decided to withdraw its ad investment from Meta.
Canada's media industry has called for tighter arrangements against internet giants to allow news businesses to return to the financial losses they suffered during Facebook and Google dominated the online advertising market share.
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