JAKARTA - Instagram has just launched a broadcast channel feature globally, along with that, the company also announced a series of new features to come.
It is known that broadcast channels are one-to-many public messaging tools that content creators can use to invite all their followers and share text, video, and photo updates.
Creators can also use voice records to share the latest updates and behind-the-scenes moments, even creating polls to collect feedback from fans.
Through its official blog, quoted on Saturday, June 17, Instagram also introduces a new feature to come to make broadcast channels more fun and interactive.
One of these features is Collaborator, creators can invite other creators (or fans) to participate in their broadcast channels.
Whether it's an expert interview or a relaxed hangout, fans can now take part in conversations between their favorite creators and their special guests. This feature will be available globally.
In addition, Instagram also stated that it is testing additional features where creators can use questions to collect feedback, responses from followers and special channel tabs on their Direct Messages (DM).
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So, both followers and others can easily access the channels they follow and find new channels.
Lastly, Instagram is also exploring new controls to help creators manage and promote their broadcast channels.
Creators will be able to have capabilities such as setting expiration dates on their channels as well, adding moderators to help manage members, messages, content, and share links or even previews to Stories to encourage their followers to join.
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