Google Presents New Generate AI Technology To Win The Search Ad Market

Google combines search engines and artificial intelligence to win the ad search market. (photo: Twitter @sundarpichai)

JAKARTA - Alphabet Inc's Google is expected to introduce more artificial intelligence in its products on Wednesday 10 May to respond to the latest competition from Microsoft Corp, which has threatened Google's top position in the search ad market worth nearly $300 billion.

Through an internal project called Magi, Google has tried to combine its search engine with generative artificial intelligence, technology that can answer questions with sentences like humans and extract new content from past data.

This effort will be of great concern when Google executives take the stage at the annual I/O conference in Mountain View, California, near Google headquarters. The results could change the way consumers access world information and which companies won the global market for search ads, which MAGNA research firms estimated at $286 billion this year.

Over the years, Google as the main internet portal, has found its position questionable since competitors began utilizing generative artificial intelligence as an alternative way to present content from the web.

First came ChatGPT, a chatbot from OpenAI backed by Microsoft which is called a Google disruptor by industry observers. Next came Bing, a updated Microsoft search engine with chatbots that can also answer questions where there are no obvious online results, such as what car seats to buy for specific vehicle models.

Microsoft last month praised the increase in Bing's market share in the United States, with daily active users having reached more than 100 million, but still far behind billions of searches on Google.

Google's Concurrent Pes has taken a breakthrough in Google's research from previous years and chased it, beating its creators. This is a technological and business challenge: Microsoft says any percentage of the share it gets in search ads can attract revenue of US$2 billion (Rp29 trillion).

For months, the team at Google has been racing to release technology on I/O or previously, like its ChatGPT competitor, Bard, to maintain Google's position.

Sundar Pichai, Alphabet CEO, this year said artificial intelligence is generative to summarize complex questions about coming to Google Search, as well as more points of view, "such as blogs from people playing piano and guitar."

Google is also looking for ways to strengthen their research position. At Wednesday's conference, Google is expected to announce a stronger artificial intelligence model known as PaLM 2, as CNBC reports.

It is also hoped that Google will showcase new hardware for their Pixel device series, as media reports.