JAKARTA - Live video streaming service Twitch will now crack down on streamers who upload deepfake content or synthetic media.

Deepfake itself is content that makes a person in an existing image or video replaced with another person's likeness, and this has been around for a long time and is increasingly trending.

On its Safety Twitch page, the video streaming service announced that it will no longer tolerate synthetic Non-Consensual Exploitative Images (NCEI).

Emphasizing, if a streamer knowingly promotes, creates, or shares deepfake pornography, it may result in the suspension of the account indefinitely at the first violation.

Even if NCEI only shows a little, that content will be removed immediately and the streamer will be punished. The update rolls out later this month.

Twitch isn't reckless in its strides, it hasn't long had its own deepfake scandal. Back in January, Twitch streamer Brandon "Atrioc" Ewing left a browser window open on a stream that reportedly showed the face of the popular female Twitch streamer.

They include Pokimane, QTCinderella, and Maya Higa, pinned onto naked women's bodies. It's unclear whether the company took any enforcement action against Atrioc at the time.

"By learning from experts with years of experience, we can borrow from industry standards and best practices when deciding how to protect our community," said Twitch.

However, the presence of the new policy makes it clear that Twitch is taking a step forward. Twitch does tend to limit accounts that share sexual images, even when they accidentally get into live streams, as quoted from The Verge, Thursday, March 9.


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