Ready To Compete With TikTok, SnackVideo Reaches 43 Million Monthly Active Users

Joseph Kristopel, Executive Director of Ipsos Indonesia and Teng Yee Kiong, Country Manager, SnackVideo Indonesia (photo: Dinda Buana/VOI)

JAKARTA - Short video content in Indonesia is currently experiencing very rapid development every year. Of the various applications providing short video content, Ipsos Indonesia, global leaders in market research noted that short video viewers reached 110 million monthly active users.

"Short video markets have exploded in the last three years with total monthly active users reaching 110 million with a combined annual growth rate or Compound Annual Growth Rate (CAGR) of 55%," said Joseph Kristopel, Executive Director of Ipsos Indonesia at the press conference "Indonesia Short Video White Paper 2023" on Tuesday, March 7 in Jakarta.

As one of the short video content provider platforms, SnackVideo managed to rank second as the largest short video application in Indonesia, competing with TikTok.

The Ipsos research report also revealed that SnackVideo has grown rapidly for the first 3 (three) years since operating in Indonesia, namely 2022, with an annual growth rate of 318%. Until now, SnackVideo already has 43 million active users per month in 2022.

"Since its launch in Indonesia in 2020, SnackVideo has been well received by the Indonesian market and has quickly become the 2nd Largest Short Video application in Indonesia. This is in line with Ipsos' findings which also found that our brand's reputation stands out among other short video applications, namely content relevant to users' daily lives," said Teng Yee Kiong, Country Manager, SnackVideo Indonesia at the same time.

According to Ipsos, there are three keys to SnackVideo's rapid growth success, including inclusiveness and equality, community ecosystems, and unique and locally nuanced content.

In addition to local content, the Ipsos report also states that 60% of users have watched Religious and Motivation content in the past month. This type of content has a high growth ahead of Cooking Food and Recipe content, and is behind Comedy and Funny content.

The key to SnackVideo's success is also shown by the Data Monitoring metric within the SnackVideo app, which involves creators and users. The metric features more than 700 thousand daily active creators, more than 1.5 million daily posts, 2.7 billion daily views, and 70 million daily likes, which generates engagement in the form of more than 7 million daily comments.

In addition, SnackVideo can also build an official content creation community consisting of a group of users in various categories. The community is called SnackVideo Family, which currently has more and 58,000 Family, more than 800,000 SnackVideo Family members and produces 50% daily activity levels.