JAKARTA - Twitter wants to monetize business people on the platform by billing them US$1,000 (Rp15 million) per month to keep their gold ticks. This was revealed in a report from The Information.
As The Information notes, brands that don't pay a fee of $1,000 per month will lose their gold badges, although it's unclear when that will happen.
Internal messages seen by the media also reveal that Twitter wants to charge an additional $50 per month to add badges to every business affiliated account.
This is in line with a screenshot posted by social media consultant Matt Navarra, showing what appears to be email between Twitter product manager Evan Jones and unnamed business.
As a customer of initial access, you will get a gold tick for your organization and an affiliated badge for your partner, the email reads. If you want to subscribe, Verification for the Organization is US$1,000 per month, and US$ 50 per additional affiliated account per month with a free affiliation for one month, said the email.
Twitter launched a gold badge ahead of the Verification program for the Organization (previously called Blue for Business), which allows companies to "verify and differentiate themselves on Twitter".
The feature also allows companies to add badges that show miniature versions of their Twitter profile images to employees' accounts, executives, and anyone associated with the brand, such as the tiny Twitter logo on the Twitter product manager's profile, Esther Crawford.
Navarra then followed up with another screenshot of direct messages between other businesses and product managers on Twitter, which once again confirmed a fare of $1,000 per month.
Twitter has yet to officially disclose price information for its Verification subscription to the Organization and began offering initial access to the program last month. The company did not immediately respond to The Verge's request for comment, as the company no longer has a communication team.
An expensive subscription is just one of the many changes that CEO Elon Musk has implemented in an effort to increase revenue and reduce Twitter's debt by 12.5 billion US dollars. In addition to mass layoffs, Musk began billing users $8 per month for a blue tick, and will soon begin forcing developers to pay access to the Twitter API after simply stopping their app from last month's platform.
Sementara itu Musk berjanji untuk membagikan pendapatan ad Twitter dengan pembuat, dia mengatakan mereka hanya memenuhi syarat jika mereka membayar untuk Blue. Perusahaan juga telah melelang perusatan kantor dan aset lainnya setelah dilaporkan gagal membayar sewa di beberapa lokasi, termasuk kantor pusat Twitter di San Francisco.
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