MINAR Introduces the AR Lens Feature at the Indonesia Pavilion at the 2023 World Economic Forum

MINAR launched a new feature called AR Lens (photo: Wikipedia)

JAKARTA - MINAR, a WIR Group subsidiary company that focuses on developing location-based game applications (GPS) with Augmented Reality (AR), Virtual Reality (VR), Artificial Intelligence (AI) and geo-location technology features introduces its newest feature, namely AR Lens

AR Lens was introduced in a collaboration between WIR Group and PT Eigerindo Multi Produk Industri, the company that owns the EIGER Adventure brand, a provider of outdoor gear from Indonesia.

This feature is a breakthrough for the brand, which is in presenting interactive and immersive products by producing 3D object works. In attracting young consumers, the AR Lens feature can provide a unique and interesting experience when shopping.

"Through the MINAR character that we uniquely package, the AR Lens feature in the MINAR mobile game will be a new way for brands to target their product market, especially among young people, or gamers," said Heru Santoso, CEO of MINAR in a statement. received in Jakarta.

The AR Lens feature from MINAR was presented simultaneously with the signing of the MoU from WIR Group and PT Eigerindo MPI at the 2023 World Economic Forum in Davos, Switzerland.

By directing the camera feature in the MINAR Application to the available poster markers, Eiger customers at Davos can enjoy a shopping experience that is unique and different from conventional ones.

"Returning to the fundamentals of our company, namely interactive technology, the AR Lens feature presented by MINAR encourages shopping activities for consumers in an interactive and immersive way. This function can be useful for brands that want to target their market precisely, especially the millennials, or gen-z generation market," said Gupta Sitorus, Chief of Marketing and Sales of WIR Group.

According to Gupta, the AR Lens feature can also provide potential for new economic opportunities for businesses to strengthen their brand, so that they are more attractive to consumers.

MINAR is a location-based game application (GPS) with technological features of Augmented Reality (AR), Virtual Reality (VR), Artificial Intelligence (AI), and geo-location. With MINAR, users can discover new worlds filled with unlimited virtual characters.

MINAR provides an opportunity for users to explore various locations in the real world to find and mine virtual treasures directly in the form of various virtual money exchange tools owned by MINAR.