Revoke The First Prohibition, Twitter Now Allows Political Advertising On Its Platform

Twitter will allow political advertising on its platform (photo: Pixabay)

JAKARTA - Twitter said it would relax policies against political advertising such as politicians and organizations running ads to support candidates, promote voting action, or ask for donations.

This policy appears to be reversing with policies implemented since 2019, which are fairly strict against political advertising by blocking certain politicians and organizations running ads to seek support or promote election action in the US.

"We believe that advertising is based because it can facilitate public conversations about important topics. Today, we are loosening our advertising policy for initiative-based advertising in the US. We are also planning to expand the political ads we allow in the coming weeks," Twitter wrote on Wednesday, January 4.

Moving forward, we will align our advertising policy with that of TV and other media outlets. As with all policy changes, we will first ensure that our approach to reviewing and approving content protects people on Twitter. We'll share more details as this work progresses.

— Twitter Safety (@TwitterSafety) January 3, 2023

It seems that this policy was implemented because of the principle from the new CEO of Twitter, Elon Musk, who puts forward the principle of freedom of expression on social media platforms, such as Twitter.

In a follow-up tweet, Twitter detailed its plans to make the social media platform align their policies with other media, including television or other media.

"In the future, we will align our advertising policies with TV policies and other media outlets. Like all policy changes, we will first of all ensure that our approach to reviewing and approving content protects people on Twitter. We will share more details as this work takes place," Twitter explained.

Whatever it is, the change could help Twitter redeem advertisers who come out in the weeks following platform purchases by Elon Musk, such as GM, Audi, General Mills, and others stopping advertising.

As for Twitter, social media companies say that they make policy changes because they believe that "based advertising because it can facilitate public conversations about important topics."