Kaspersky Express Data Privacy Predictions In 2023, Metaverse Raises Concerns

Metaverse promises to bring offline experiences to the online world. (photo: dock. pixelabay)

JAKARTA - Towards the turn of the year to 2023, it is claimed that the habit of exploring the internet will change many due to the application of law in each country. Kaspersky as a security system company made a privacy prediction report for next year.

According to the report, there will be a more diverse market formation for behavior tracking, aka information about user browsing habits due to the application of local law. In addition, smartphones will also take over traditional documents and the idea of metaverse will be part of reality.

All of these changes will definitely demand the safety of various devices and technologies. This year alone is privacy-related regulatory activity around the world, which targets the corporate and private sectors to increase.

Several measures deal with the practice of commercial surveillance and data security are detrimental to consumers, while others deal with invasive machine learning technology to better protect sensitive data.

However, there are still many privacy concerns that the public will face in the near future, especially those related to the current geopolitical and economic agendas.

The following is the privacy prediction in 2023 according to Kaspersky, quoted Thursday, December 15.

1. Internet Quarantine Will Play at the Behavior Tracking Market

Most web pages are beamed with invisible trackers, collecting behavioral data (behavioural data) which is then collected and used mainly for targeted advertising.

While there are many different companies in the behavioral advertising business (behavior ads), major US-based tech companies such as Meta, Amazon, and Google are unquestionable leaders.

However, in many areas, authorities are increasingly being careful in sharing data with foreign companies. That encourages businesses to show preference to local players, who may have various privacy implications.

While big tech companies may cost more for security than smaller companies, they even have a stake in data breaches. Smaller entities may be less attractive to hackers, but also less supervised by regulatory agencies.

2. Smart Phone Change Paper Documents

Currently, smartphones or other devices are widely used as payment methods, making debit cards and classical credit obsolete in some countries. In addition, mobile phones can be used for medical purposes as proof of vaccination or the current negative health status of COVID or even as a digital version of the identity card. The final point may be able to bring comfort and risk.

On the one hand, a properly implemented system can help handle daily verification without having to show cashiers all documents with other details such as name or address.

On the other hand, using smartphones to store personal data in an increasing number creates a single point of failure, causing serious security problems. This puts serious demands on mobile device security and how data is stored while maintaining privacy.

3. Companies Will Fight Human Factors in Cybersecurity

When the company implements increasingly comprehensive cybersecurity measures ranging from endpoint protection to XDR (Extended Detection & Response) and even proactive threat hunting, humans remain the weakest link.

Configuration errors of various cloud solutions for data storage are expected to cause fewer data leaks, and more human error will result.

To reduce this threat, companies can invest in solutions to prevent data leakage and more comprehensive user education to increase cybersecurity awareness.

4. Metaverse Improves Concerns

The amount of data generated by people just by making non-cash payments and carrying cellphones throughout the day is enough to draw the most sensitive conclusions.

Smart home devices, smart cities with video surveillance at every corner, cars equipped with multiple cameras and further IoT adoption, as well as digitizing sustainable services will turn private privacy, at least in urban areas, into the past.

Therefore, while the metaverse promises to bring offline experiences to the online world, the online world has already dominated the physical world.

"We cannot deny that topics like metaverse, AI, or machine learning will remain in the spotlight of privacy experts in 2023. However, we believe that geopolitical and economic events in 2022, as well as new technological trends, will be the main factor affecting the privacy landscape in 2023", said privacy expert at Kaspersky, Vladislav Tuhnov.

5. susceptibility to Stop Data Leaking

Living a modern life that is comfortable accompanied by privacy risks, for example ordering food or using online transportation services will result, at least sensitive geodata.

However, privacy awareness is increasing, and people are starting to take precautions to secure personal accounts and minimize their digital footprint. One way to do this is to insure yourself against data breaches.

Although there are already services that compensate for losses in the event of identity theft, wider insurance offers in the future are predicted to emerge.

For information, in order to dive deeper into online privacy on social networks, Kaspersky recommends using Privacy checker, a simple tool that explains each setting on a selected social network and provides advice on how to set it up for various levels of privacy on multiple platforms.