Nutrifood Through Tropicana Slim Begins to Enter the Metaverse World

Illustration of Nusameta and the Slim Tropical Metaverse (photo: dock. Nutrifood)

JAKARTA - Not wanting to be left behind in Web3 technology, Tropicana Slim, one of Nutrifood's leading brands, launched its newest innovation in the Metaverse ecosystem, which is currently being developed by the WIR Group, namely Nusameta.

The experience of exploring this digital innovation for the first time can be felt through the Nusameta Pavillion at the G20 Bali Summit 11-16 November 2022 which took place at the Bali Collection ITDC Nusa Dua which presented the Tropicana Slim virtual booth inside.

"Tropicana Slim, which has been around for almost 50 years, consistently inspires Indonesian people to live healthy and prevent diabetes through a series of high-tasting products that are free of sugar, free or low in fat, and low in salt, are again innovating and ready to be present in the world of Metaverse," said Noviana Halim, Brand Manager of Tropicana Slim in a statement received in Jakarta.

The Metaverse ecosystem being built by WIR Group, a leading AI (Artificial Intelligence), VR (Virtual Reality) and AR (Augment Reality) based technology company in Southeast Asia, is called Nusameta and Metaverse Tropicana Slim will be inside Nusameta.

Gupta Sitorus, WIR Group's Chief Marketing and Sales Officer explained, that the company welcomes Tropicana Slim's collaboration with Nusameta. According to him, this is a good momentum so that people can keep up with the times and experience a more meaningful life from digital developments through the Metaverse in the health sector.

"As the embodiment of the evolution of the internet and web 3.0, the WIR Group is currently building an Indonesian Metaverse ecosystem called Nusameta by prioritizing local wisdom." said Gupta.

Gupta also said that Nusameta is expected to become a gateway to various digital experiences and new economic potential. The Nusameta prototype, the Metaverse Indonesia ecosystem, is planned to be used by the public in October 2023.

"Inclusivity is the key word in the development of the Nusameta platform, so we hope that all people can easily participate and feel the presence of Nusameta through various devices they have, such as cellphones or PCs," he concluded.

Novianan hopes that the Nusameta and Metaverse Tropicana Slim platforms can build awareness about a healthy lifestyle and education about diabetes prevention through various platforms and programs.