Post Loop Video Ads, Meta's Newest Way To Find New Income Sources

Meta wants to continue to create new revenue streams. (photo: doc. Meta)

JAKARTA – In the midst of increasingly fierce competition for social media companies and changes in tracking policies at Apple, many companies have to rack their brains to find and add sources of their ads.

Meta Platforms Inc also announced a series of new ad formats on Tuesday, October 4 to create new revenue streams for short video and business messaging products that have been identified as key to their growth this year.

In a blog post, the parent company of Facebook and Instagram said it was starting tests for a new skippable "post-loop" video ad format to play after short video products like TikTok Reels, which have been heavily promoted.

According to the post, another new Reels format from Meta features horizontally scrollable carousel ads, which can display between two and 10 images at the bottom of the Reel.

Explaining the company's business strategy at the press event, Meta executives also said the new format could lure Reels creators with new ways to earn money from ad placement alongside their videos.

"Our goal is to be able to provide monetization tools and opportunities, as you continue to grow your following across our platforms," ​​said Nada Stirratt, vice president of global business group Meta for America.

Executives have also touted the ad opening a live chat between a business and a prospect, saying Meta can now use artificial intelligence to optimize whether the ad targets new customers or those who are more likely to make a purchase.

According to Meta, artificial intelligence will also strengthen the selection of ads displayed in the Instagram Feed from users. It cites internal research involving 400,000 advertisers that shows this approach results in more purchases from users than any other feed ad.

Meta also opens up new spaces for advertising on Instagram, including the 'Explore' tab that users see when they run a search in the app.