JAKARTA - Consumption of mobile application usage worldwide continues to increase. This is proven based on the results of the latest research in Q2 2022 shared by the integrated AI data company, data.ai.
The research shows that Indonesia and Singapore are the top two countries with the most consumption of mobile applications, which is 5.7 hours per day.
Data reveals that consumers in three markets (Indonesia, Singapore, Brazil) now spend more than 5 hours a day on the app.
Meanwhile users in 13 regions in (Indonesia, Singapore, Brazil, Mexico, Australia, India, Japan, South Korea, Canada, Russia, Turkey, US, UK) are now committed to more than 4 hours per day.
As we know, two years ago was the peak of the pandemic, where some countries went into lockdown. This habit causes people to start switching to online, from shopping, studying, working, to playing.
However, according to the data, it seems that people's habits during the pandemic have a long impact. Consumers have adopted a new behavior during a pandemic and continue to do so.
This is evident from the continued increase in the number of mobile application consumption in several countries, some of which have even increased significantly.
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Data.ai provides data from three different years (2020 - 2022) in the same quarter i.e. Q2 as a comparison of mobile app consumption.
Singapore's mobile app consumption in the past three years has increased by 40%. Meanwhile, Indonesia increased only 10%.
Unlike the two countries above, the consumption of mobile applications in Brazil has actually decreased by 5% in the past three years.
Other countries experienced mixed growth, namely India (+5%), Japan (+5%), Canada (+20%), Russia (+10%), US (+5%), UK (+5% ), China (+5%) and Germany (+10%).
Some markets saw no growth or a slight slowdown, such as Mexico and South Korea (0%), while for Turkey, and Argentina (both at -5%).
The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language. (system supported by DigitalSiber.id)
