InMobi Expands Partnership With Microsoft Advertising In Southeast Asia, Middle East And Africa

Photo caption from top left to bottom: Mark Richardson, Nick Seckold, and Rohit Dosi (photo: Redhill)

JAKARTA - InMobi, a leading provider of content, marketing and monetization technology that helps drive business growth, announced the expansion of its partnership with Microsoft Advertising to support strategic companies and advertisers in Southeast Asia, the Middle East and Africa.

InMobi will offer marketers an integrated solution to power their campaigns built on the native search and display capabilities of Microsoft Advertising and the mobile ad technology capabilities of the InMobi advertising platform.

InMobi and Microsoft have been in a strategic partnership since July 2018 to help enterprises accelerate their digital transformation by providing insights, audiences, and engagement platforms for a connected world. This partnership was expanded in 2019 when InMobi added Microsoft Advertising products and solutions offered in India.

“Over the past 2.5 years InMobi has done an excellent job of building Microsoft Advertising's footprint in India while doubling its revenue over the same period. InMobi's extensive knowledge and expertise of the digital advertising ecosystem in India combined with their trusted client relationships, has resulted in significant growth despite the impact of the pandemic," said APAC Vice President of Microsoft Advertising, Nick Seckold.

Seckold also said that InMobi's track record of success in India has prompted Microsoft Advertising to expand its reach across Southeast Asia. "They will be tasked with establishing close relationships with advertisers and agencies to develop business in the region," he continued.

“Microsoft Advertising is pleased that InMobi will further expand their representation in providing a comprehensive range of advertising offerings to strategic and corporate clients in the Middle East, Turkey and Africa region, as part of our continuing partnership to expand our sales and marketing efforts in these regions. ,” said Microsoft Advertising Vice President of EMEA and LATAM, Mark Richardson.

Microsoft Advertising offers advertising solutions that reach people across Microsoft owned products including Bing, Microsoft News, Edge, and Outlook as well as on partner sites such as AOL and Yahoo.

As part of the expansion, Rohit Dosi, General Manager, Microsoft Advertising business InMobi, will take on additional responsibility for growing the Microsoft Advertising business in the Southeast Asia, Middle East and Africa market, as well as leading a global partnership with Microsoft.

"The expanded partnership between Microsoft Advertising and InMobi will enable marketers to provide customers with a unified brand experience by bringing together the best native search and display platforms from both organizations," said Rohit Dosi.

Rohit continued, that they are uniquely positioned to bring Microsoft Advertising to marketers in the Southeast Asia, Middle East and Africa region through its deep appreciation of marketers' needs, keen understanding of the market, and customer-obsessed team.

InMobi will be responsible for enterprise and strategic sales, account management, marketing, finance, billing for Microsoft Advertising customers, managed by InMobi, in India, SEA and MEA from now onwards. Direct billing with InMobi is intended to enable a seamless and hassle-free experience for advertisers, as they take advantage of its services.

“The InMobi team was critical to the success Angara saw with Microsoft Advertising. Their proactive approach repeatedly increases campaign efficiency, drives innovation, and delivers healthy returns for brands. We look forward to replicating this success across multiple geographies and markets and growing even stronger with InMobi as a partner,” said Ankit Maheshwari, VP of Marketing for Angara, India's leading online diamond and gemstone jewelry company.

Responding to the promise of expansion, Anand Mistry, Head of Digital Marketing at Commerce Pundit said that in the past two years, the partnership with the InMobi team has been consistent, enabling them to grow their business and maximize ROI for their clients on the Microsoft Advertising platform.

“InMobi's strategic input and execution excellence not only adds value to our clients' business but also deepens Commerce Pundit's relationship with them. The comprehensive insights shared by the InMobi team on Search, Shopping and Native Display were critical in exploring and scaling our business across new locations globally. We are excited to see this partnership reach new heights in the future!” He concluded.