Ljubljana Is Named For Europe's Most Crypto-Friendly City, Here's Why

Ljubljana is now the most cryptocurrency-friendly city in Europe. (photo; doc. pixabay),

JAKARTA - The adoption of crypto assets among individuals and businesses has spread rapidly over the past few years. It's not uncommon to treat yourself to a delicious meal or buy new sneakers and pay for them with cryptocurrency.

Blockchain based payment technology has come a long way and its simplicity is amazing. This increase in the use of crypto payments in real life has brought this new age payment option one step closer to the mainstream.

The renowned airline company Fast Private Jet, recently published an interesting study of the best crypto-friendly cities in the world. Surprisingly, the top crypto-friendly destinations are mostly located in Europe. The top spot for the best crypto-friendly city in Europe goes to Ljubljana, the capital of Slovenia.

The city has surpassed other crypto-friendly cities such as Vienna, Rome, Madrid, and Prague. Ljubljana earned the number one spot as the most crypto-friendly destination with more than 137 businesses and 584 different locations accepting payments with digital coins and tokens.

Indeed, Slovenia boasts an astounding number of 1333 crypto-friendly bars and restaurants, shops, and sports venues, where cryptocurrency payments are accepted. The backbone of this futuristic payment method is the GoCrypto network, which was developed in 2018 by the Slovenian company Eligma.

In just 4 years, GoCrypto has earned the status of the fastest growing crypto payment network in the world. Present in 69 countries worldwide and with at least one active location in those 32 countries.

GoCrypto is also available in more than 80.000 locations (physical stores and online) and is used by more than 150 million users. The crypto network is also integrated into Eligma's holistic payment solution, the Elly POS terminal, as one of its many payment methods.

The GoCrypto network running Europe's most crypto-friendly cities available across a diverse list of segments, from automotive, sports and electronics to entertainment, retail, hospitality, and travel.

The story of crypto payments in Slovenia begins in the largest shopping district of Ljubljana, which is called BTC City. BTC joins the GoCrypto team and offers its merchants a comprehensive testing environment for accepting payments in cryptocurrency.

Retailers are showing great interest in the innovative payment approach, which is now available at over 100 BTC locations. The first crypto payments were made in April 2018 at Atlantis Water City.

The use of crypto payments has grown by almost 900% to date. With its GoCrypto payment system, ATMs for exchanging fiat (euro) and cryptocurrencies, and its Blockchain and Start-up community, BTC City turned its business into the world's first Bitcoin city.

Business owners can integrate the GoCrypto payment network into their cash register and start accepting crypto payments right away, with no additional crypto knowledge required. Their customers can decide to use one of the two largest crypto wallet providers, Binance Pay and Bitcoin.com Wallet, or Eligma's own custodial Elly Wallet, which is specially designed to support every aspect of the GoCrypto network. All three combine to support over 50 different cryptocurrencies.

And the best part is that traders can avoid all risks of crypto volatility if they choose to settle in their local currency. This means they can accept cryptocurrency and get paid in euros if they want.

Crypto-friendly travel destinations have become a huge hit among global travelers. While Ljubljana has been named Europe's Best Destination in 2022 and has now been recognized as the Best Crypto-Friendly City in Europe, the Slovenian capital is sure to become one of the most visited cities in the years to come.