JAKARTA - The tiny electric car made by Wuling, the Hong Guang Mini EV, is present in the Gameboy version to attract millennial consumers from among men.
In a press release by Wuling Global quoted by Antara on Sunday, April 17, the Chinese manufacturer said that the Gameboy special edition was an advanced version of the Hong Guang Mini EV Macaron which turned out to be more attractive to female consumers.
Since the pre-order period opened in March, the Gameboy version of the Hong Guang Mini EV has been ordered by 30,000 units, with 77 percent of the consumer composition being male.
The Gameboy version of the Hong Guang Mini EV uses a 3.3 kW battery with a 30kW drive motor.
The tiny car competing with the Dongfeng FengGuang Mini EV and Chery QQ Ice Cream EV is offered in two versions, namely with a 200 km range for RMB 55,800 (Rp 125.8 million) and a 300 km version for RMB 69,800 (Rp 156.3 million).
The Hong Guang Mini EV has become the best-selling eco-friendly car with sales of 600,000 units in China since its introduction in July 2020.
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