JAKARTA – American Airlines and Swiss travel platform Winding Tree said on Tuesday November 16 that they have formed a partnership that will allow corporate buyers to access US airline data such as flights directly, without the need for intermediaries.
Winding Tree is an Ethereum-based decentralized travel marketplace launched in 2017 that aims to make travel cheaper for consumers and more profitable for suppliers.
Travel agencies and corporate travel bookers today get their flight and room data from global distribution systems (GDS) such as Amadeus and Saber, which use real-time inventory technology.
The Winding Tree platform will allow companies such as airlines and hotel operators to publish available inventory directly to those customers. Even ticket purchases.
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"We're always looking for innovative ways to give our customers access to American content in a way that's most convenient for them," said Neil Geurin, managing director of digital and distribution at American.
Through this partnership, Winding Tree will provide the framework for an American vacation booking program with corporate buyers. This program will be able to negotiate unique offers directly with American Airlines
“While market connectivity is common, the Ethereum blockchain ensures that each relationship is unique to a private agreement between seller and buyer that enables personalized content pricing between the two parties,” said Pedro Anderson, chief operating officer and co-founder of Winding Tree.
In addition to a growing list of partners, American Airlines is joining Air Canada in leveraging Winding Tree's decentralized marketplace to engage more directly with buyers.
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