BAIC Raup High Enthusiasm at GIIAS 2026, T1 Becomes Primadona

 BAIC T1 at GIIAS 2026. (Photo: BAIC)

JAKARTA - Visitor interest in the BAIC Indonesia booth at the 2026 GIIAS continues to increase. Entering the fifth day of the exhibition, BAIC recorded more than 12,000 visitors visiting their booth, while more than 300 test drive sessions have been conducted for all the vehicle lines on display.

The high public interest is evident from the large number of visitors who try out various BAIC SUV models, ranging from BAIC T1, BJ30 HEV, BJ40, to X55 II. All models can be tested throughout the exhibition.

To further attract consumer interest, BAIC Indonesia presents a Grand Prize program in the form of one unit of BAIC T1. This opportunity is valid for all consumers who make a Vehicle Order Letter (SPK) during GIIAS 2026 without being limited to the vehicle model purchased.

BAIC T1 is one of the center of attention at the BAIC booth this year. The latest electric car comes in five colors, namely Purple, Blue, Grey, Silver, and White. During the exhibition, BAIC offers discounts of up to IDR 20 million for this model, as well as a special purchase program for wall chargers at a special price of around IDR 8 million which includes installation costs.

"We target sales of up to 1,000 units, and control the market up to 16 percent. This can be said to be a subsidized price, because as we know this car is imported in CBU," said Chief Operating Officer of BAIC Indonesia, Dhani Yahya, at the launch of BAIC T1 at GIIAS 2026.

Not only presenting a test drive, BAIC also showed the ability of BAIC T1 to pass through water puddles as high as 50 cm. The demonstration was carried out to show the quality of battery insulation as well as the safety aspects of BAIC electric vehicles when facing road conditions that are often encountered in Indonesia.

Apart from the BAIC T1, all of BAIC's flagship SUV lines also received special offers during GIIAS 2026. The BAIC BJ30 HEV, which is the mainstay in the hybrid segment, comes in Matte Grey and Apple Green colors and travel-themed accessories to strengthen its adventurous character. This model is offered with a discount of up to IDR 60 million.

Meanwhile, the BAIC BJ40 again caught the attention through the presence of the BJ40 Plus Champion Edition which previously won the Best SUV Off Road award in early 2025. Appearing in red, open top configuration, and tubular door, this model is one of the main attractions at the BAIC booth. During GIIAS, consumers can get discounts of up to IDR 60 million for the BJ40 Plus variant.

On the other hand, the BAIC X55 II is still positioned as a sporty-style SUV with a variety of attractive color choices. During the exhibition, this model is offered with a discount of up to IDR 91 million.

BAIC Indonesia also re-partners with HSR Wheels and Accelera to present a more attractive vehicle appearance. The collaboration shows the flexibility of BAIC vehicles to be modified according to the respective characteristics of each model.

Not only presenting products and sales promotions, BAIC also presents various interactive activities at the booth. Visitors have the opportunity to get free ice cream by creating content with BAIC T1 and uploading it to social media.

Seeing the high number of visitors, the number of test drive sessions, and the various sales programs offered, BAIC Indonesia is optimistic that this positive trend will continue until the closing of GIIAS 2026 and strengthen its existence in the national automotive market.