JAKARTA - iCAR Indonesia officially expands its service network by opening the first official 3S (Sales, Service, Spare Parts) dealer in the country with PT Surya Mobil Untung. Where, it is the first integrated service center of iCAR which combines sales, service, and spare parts in one location.
The dealer, named iCAR SM Group Serpong, is located at Jalan Raya Serpong Kilometer 7, Serpong Utara, South Tangerang. The presence of this new facility complements the 14 iCAR dealer networks that have been operating in a number of cities in Indonesia.
In addition to strengthening the brand's retail network, the 3S dealers in Serpong are also expected to make it easier for consumers to obtain services, especially in the Serpong area which continues to show automotive market growth.
The iCAR SM Group Serpong showroom carries a modern concept that prioritizes customer experience. Visitors can get to know more about iCAR's technology and brand philosophy, as well as see the iCAR V23 model in a showroom atmosphere designed with a lifestyle approach and interactive experience.
"The opening of the first iCAR 3S dealer in Indonesia is an important step in our journey to build an ecosystem of new energy vehicles that is closer to consumers. We believe that a good ownership experience does not only start with innovative products, but also from an easily accessible, professional, and integrated service network," said Country Director iCAR Indonesia Marshall Ma, Monday, July 27.
"Through this dealer, we want to present a more comfortable retail and ownership experience so that more Indonesian people can enjoy innovative electric vehicle mobility with iCAR," he continued.
This dealer offers a comprehensive service, ranging from purchase consultation, test drive, financing support, to after-sales services which include periodic maintenance, vehicle repair, and availability of original spare parts. The 3S service concept allows customers to obtain all vehicle-related needs in one place.
Standing on an area of 1,277 square meters with a building area of 655 square meters, this dealer is equipped with five service bays that can handle up to 15 vehicles per day. In addition, there are two AC charging stations, a customer lounge, a kids corner, a coffee bar, a delivery area, a customer consultation area, and various other facilities designed to increase customer comfort during the vehicle purchase and service process.
"From purchasing consultations, test drives, to after-sales services, we want to ensure that every customer receives comprehensive support throughout the ownership journey of their vehicles. With complete facilities and experienced teams, we are ready to provide the best service while building customer confidence in iCAR in Indonesia," said Chief Executive Officer of PT Surya Mobil Untung Junianto Naibaho.
The inauguration of the 3S dealer in Serpong is part of iCAR's expansion strategy in Indonesia in line with the increasing demand for new energy vehicles. The company targets to have 30 official dealers operating by the end of 2026 and spread across various strategic cities in Indonesia.
Through the expansion of the network, iCAR hopes to provide a more convenient, reliable, and comprehensive vehicle ownership experience, as well as support the acceleration of the adoption of new energy vehicles in the Indonesian market.
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