JAKARTA - Kia Sales Indonesia confirms its long-term commitment in the automotive market in Indonesia, through the expansion of strategic directions that focus on developing a more integrated industrial structure.
Kia is organizing its product expansion in Indonesia throughout 2026 through the development of a more structured and sustainable vehicle line. Each model is placed in a clear role to answer different mobility needs, ranging from the compact SUV segment, family MPV, to electric vehicles.
The price update is part of the strategy, with adjustments that make Kia more competitive in the market. The new Sonet is now positioned with a price range of Rp. 263 million for the Trendy variant, Rp. 288 million for the Motion variant, and Rp. 313 million for the Signature variant.
Meanwhile, the all-new Carens comes with a price structure of Rp299 million for Trendy, Rp339 million for Motion, and Rp379 million for Signature. This adjustment strengthens Kia's positioning to be more relevant and accessible in the SUV and MPV family segments.
"Indonesia has an increasingly strategic position in Kia's global business network. Strengthening local production is not only about production capacity, but about how we build a more efficient, flexible, and more ready structure to respond to the needs of an ever-evolving market," said VP Operations Kia Sales Indonesia, Harry Yanto, in an official statement. received, Tuesday, May 5.
Throughout 2026, Kia also carries out a series of product launches that cover various vehicle segments. The all-new Carens opens the year as a 6 and 7-seater MPV, followed by The Next Gen Seltos as a compact B-SUV, then the Carens M/T which targets mobility needs in the outer urban area, and the PV5 BEV as a step towards electrification with modern design. This line-up complements existing models such as The New Sonet in the small A-SUV segment, The Carnival as a premium MPV, and EV9 as a luxury electric SUV, as well as plans for an MPV EV that will be produced locally.
Kia is also preparing to develop locally produced models as part of its medium-term plan, including an electrified MPV that will be produced in Indonesia. This step supports the readiness of products that are more relevant to the needs of the domestic market while strengthening connectivity with Kia's global production network.
On the dealer network side, dealer expansion continues and has started to contribute since the second quarter, in line with the start of gradual sales activities from new dealers since April. This strengthening is an important part of ensuring that product and service availability can reach consumers more broadly nationwide.
"Each model is developed with a specific role. The goal is for consumers to find a vehicle that suits their needs, both in terms of function, size, and the desired driving experience," he added.
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