BYD Reports 1,300 Test Drives at IIMS 2026, ATTO 1 Becomes Primadona

BYD test drive at IIMS. (Photo: BYD)

JAKARTA - BYD presents a comprehensive experience during the 2026 IIMS exhibition, not only focusing on the rows of electric vehicle models displayed, but also on the direct driving experience through an exclusive test drive area that is independently designed and integrated with the main booth.

This enthusiasm is reflected in more than 1,300 test drive sessions recorded during the exhibition until today. This figure shows that public interest in BYD electric vehicles is no longer limited to curiosity, but has evolved into a stage of direct evaluation before making a purchase decision.

This achievement is a strong signal that interest in BYD electric vehicles continues to grow, reflecting consumers' shift from the exploration stage to more serious evaluation.

Of all the models available, the BYD ATTO 1 is the most sought after with more than 700 test drive sessions. The BYD Sealion 7 is also a popular model at BYD's exclusive test drive sessions with more than 250 sessions. Meanwhile, the BYD M6 recorded more than 150 sessions, the BYD ATTO 3 more than 140 sessions, and the BYD Seal with more than 80 vehicle test sessions.

This achievement is further complete with the achievement of the Best EV City Car award at the 2026 IIMS for the BYD ATTO 1 model. This recognition is a validation of the quality and competitiveness of the product, as well as reinforcing market confidence in the electric vehicle innovation presented by BYD.

Head of Public & Government Relations PT BYD Motor Indonesia, Luther Panjaitan, said the company saw a fairly positive shift in the way people viewed electric vehicles.

"At IIMS 2026, visitors not only come to see, but also discuss in depth related to features and technology, to consider the aspect of sustainable long-term ownership. This is a strong signal that electric vehicles have entered into serious consideration by consumers as a relevant mobility option," he said, in an official statement received, Wednesday, February 18.

BYD presents a separate test drive area that is independently managed so that visitors can access and register themselves more easily without having to go through long queues. This more organized area arrangement helps create a clear flow from the registration process to the start of the driving session. With a more concise process, visitors can make the most of their time to really experience the driving experience.

A more organized situation also provides a more focused exploration space for products, so that prospective consumers can understand the features, performance, and comfort of vehicles more thoroughly. This approach presents a more efficient and comfortable experience, in line with BYD's commitment to placing customer needs as a priority.

This area of 1,050 square meters is designed to present several simulations of road conditions. In addition to the maneuver track to feel agility and stability, there is also a speed bump that allows visitors to feel the comfort of the suspension and the damping characteristics of the cabin when crossing uneven road surfaces.

Each session conducted by visitors is accompanied by professional and representative BYD sales officers who ensure that the process is safe and directed. The BYD team also provides explanations about the electric drive system, active safety features, and the characteristics of each model that is tried. Thus, the test drive experience does not stop at the driving sensation, but also enriches the technical understanding of prospective consumers.